“Very clever, Mr. Rose,” said in my best Dr. No voice.
Big Boob Bra
Marks and Spencer, one of the biggest and well-loved retailers in the UK if you’re outside of it, has agreed to do away with the surcharge on bigger bras over a DD cup, which would benefit me as I’m a G cup and I buy quite a few of their bras. There’s been a massive hue and cry, with people (mainly women over a certain bra size) protesting how unfair it is to charge us fuller-figured women £2 more for bras, which, apart from the size, is essentially the same. It’s been all over the news this morning and Marks have actually taken out a full-paged ad apologising by saying “we’ve boobed.”
Not that I’m a cynic mind, but methinks this has turned into a very clever piece of marketing strategy on their part. Now as a goodwill gesture, Marks and Spencer is offering 25% off of their bras, in any size, until May 25th, which, I’m sure with countless other women, I’ll be taking advantage before then.
Although I understand their reasoning for charging more for bigger bras, I feel it’s inconsistent with the selling of their other products. The reason is, to make bigger bras take more material. Fair enough, then that same rule should apply to the stockings that I buy from them. I get Ex-Large, to accomodate both my height and the size of my thighs, but they cost the same as a Small. Knickers come in varying sizes, why isn’t there a surchage on the bigger sizes? What about mens socks? And so on…..! Do you see my point?
But the genuis that is (chairman) Stuart Rose has found a way to turn a negative into a positive. And now not only will sales increase in ladies underwear, everybody loves M&S again.
Very clever, indeed.
